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iPads: A Powerful Selling Tool?

A recent article in the Wall Street Journal pointed to the growing adoption of iPads as a tool in the sales process.  Pharmaceutical and medical device sales reps are using iPads instead of traditional...

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Building a Corporate Culture – How Video Webcasting Helps

In his recent article for Inc.com, Larry Spiegelman, founder and CEO of Beryl Co., outlined eight tips that businesses of all sizes can use to strengthen their corporate cultures.  At the core of...

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Webcasting as a Tool for Brand Communications

In his provocative article for the Harvard Business Review entitled “When Brand Loyalty Goes Too Far,” author Michael Schrage envisions scenarios in which aggressive branding and the enforcement of...

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After the Webcast: How Sales Can Effectively Follow Up on Leads

For companies that use webcasts and webinars as a lead generation tool, it can be a challenge to set up an effective hand-off process between marketing and sales.  You’ve held your webcast, you’ve...

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iPad on the road: pharmaceutical companies utilize device as sales tool in...

In a recent FiercePharma article by Tracy Staton, she states that many drugmakers are utilizing iPads as sales tools. Pharmaceutical companies have found that using an iPad increases functionality in...

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Mobile webcasting takes you ‘on set’

In Amy Gahran’s article titled “Director uses iPhone to be ‘on set,’” she discusses how Los Angeles-based video producer, Keith Dalton, was able to direct a shoot for the latest episode of his Web...

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The digital classroom: increasing enrollment by 17 percent

According to Knewton, an adaptive technology platform, education is a seven trillion dollar industry. Although this is seven times the global mobile industry, 30 percent of students in the U.S. fail...

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Online video learning technologies used by 75% of employers

More than three quarters of employers are now using live online learning technologies reports Laura Chamberlain of Personnel Today. This information, based on a benchmark study from Towards Maturity,...

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Happy Social Media Week!

Social Media Week 2012 (@socialmediaweek, #SWM12) returns to New York to focus on the event’s theme “Empowering Change through Collaboration.” This year’s celebration marks the fourth anniversary in...

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The results are in: TalkPoint Webcasting Usage Survey proves webcasting...

Would you like to extend your audience reach, reduce your budget and travel less for work? Survey says (in the Family Feud reveal voice), “You can!” Our December 2012 Webcasting Usage Survey (polling...

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